Challenge

Dinero, a neo banking company, commissioned us to design their brand identity. Its goal was to capture millennials and create a brand that allowed them to discuss money freely. 

Approach

As the logo depicts, the letter D acts as a portal for us to enter into the Dinero world where we are assisted to make smart financial decisions. Additionally, it forms the negative space of a coin to suggest its offering 

Based on our primary and secondary research, we identified that Millenials are intimidated by discussing money. In building the brand, we focused on entering into a world where we are assisted to make smart financial decisions. As the logo depicts, the letter D acts as a portal for us to enter into the Dinero world. Colours were chosen to be vibrant and evoke a sense of being transported to a different world with all the characters present in it assisting along the way.