Eskar was started with a vision to bring new systems based thinking into practice. They are committed to bringing practices that are more technologically adept, futuristic, process driven and transparent; the brand identity had to reflect these values.
Eskar was clear with its offering - a young real estate company with an aim to bring an organised and systems based approach to real estate by incorporating the latest technologies, innovative tools and best standardised practices in a transparent, sustainable manner. They wanted to position themselves as a young, disciplined, energetic and refined brand.
We used the tagline, ideas to reality, as the primary concept. To define something vague turning into something concrete. The word mark is set in a slightly manipulated Geom graphic font to visually translate the brand values; futuristic and technologically adept. A vibrant red was chosen to represent the youthful energy of the brand.
Anisha B. Reddy