Challenge

As a law firm that strives to make law simpler, more accessible and less intimidating to people, Saham was seeking a brand identity. Our challenge was to create a design that would best reflect the human-centred approach used in their practice.

Approach

When the client Lavanya approached us to have us do the branding for her law firm she was clear she needed it to be distinctive from her peers in her positioning. Her law firm was to be situated as non intimidating and effectively receptive. While working on the name, we came up with Saham - agreeable, a term that resonates with the core philosophy of the firm which is to make law simple and comprehendible by the common people. This value was incorporated into the tagline and visual identity of the company.