Challenge

Moving away from the typical clinical perception of competitors, the goal was to reposition Tre (formerly called Splara) as a wellness resort, blending therapeutic efficacy with a serene retreat experience.

Approach

Embracing this vision, we crafted a design strategy that balanced contrasting elements. Rounded corners were integrated to convey trust, warmth, and comfort, highlighting the approachable and nurturing environment of Tre. Simultaneously, sharp corners were employed to symbolise stability and a robust foundation, reflecting the serious and disciplined medical practices at Tre. This design synergy effectively positioned Tre as a unique wellness journey, differentiating it from mere vacation spots and revolutionising the alternative therapy experience.